Definition:
Windpferd Verlag (Windpferd-Verlagsgesellschaft mbH) is a German publisher specializing in alternative healing methods, Eastern spiritual traditions, wellness, and esoteric literature. Founded in 1973 and headquartered in Cologne (formerly Oberstdorf), it offers books, e‑books, card sets, music, and meditation products in German.

History & Profile:

• Originally established as Iris Druck & Verlag in 1973, later renamed Irisiana Verlag, and took on the Windpferd imprint in the 1980s ebay.com+14de.wikipedia.org+14prolit.de+14.

• Renamed and relocated to Oberstdorf in 2007; moved headquarters to Cologne in 2024 .

• Published the annual Thangka Kalender (1975–2014) featuring Tibetan art and commentary by Chögyam Trungpa Rinpoche and others bookbot.at+2de.wikipedia.org+2windpferd.de+2.

• Core areas include healing & health, body & soul, movement & energy, wisdom & love, and esotericism onleihe.com+11tsongkang.de+11wiki.yoga-vidya.de+11.

Program & Products:

• Publishes around 240–320 titles, plus audiobooks, meditation music, and card sets (e.g. chakra or angel cards) .

• Topics covered: aromatherapy, Ayurveda, chakras, meditation, yoga, Reiki, Tibetan medicine, Buddhism, angels, tarot, and energy healing windpferd.de+1windpferd.de+1.

• Offers both original German works and licensed translations, distributing through a robust network across German-speaking countries and internationally bookbot.at+2tsongkang.de+2wiki.yoga-vidya.de+2.

Organizational Structure:

• Operates under Windpferd-Verlagsgesellschaft mbH (Cologne); formerly linked to Schneelöwe music and Edition Schneelöwe imprints ebay.de+13wiki.yoga-vidya.de+13tsongkang.de+13.

• Member of the Aurora distribution network, alongside other spiritual publishers prolit.de+15psiram.com+15de.wikipedia.org+15.

• Distributed via Prolit with dedicated sales contacts windpferd.de+3prolit.de+3ebay.com+3.

Reputation & Reception:

• Known as a pioneering voice in bringing alternative healing, Eastern spirituality, and mindfulness practices into the mainstream German audience since the 1980s 

• Cited by Psiram for its blend of esoteric and wellness literature 

• Announced in mid‑2023 that the publisher would cease operations in its current form, though its titles will continue via book trade channels .

Summary:

Windpferd Verlag is recognized for its extensive catalogue in esotericism and healing, contributing significantly to the alternative spirituality and wellness landscape in German-speaking Europe. Despite its 2023 announcement to reorganize, its legacy endures through a large backlist and ongoing presence via mainstream bookstores.

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